CUSTOMER EVANGELIZM TIP #320

CUSTOMER EVANGELIZM TIP #320: 

Never offer your CUSTOMERS anything less than the TRUTH in order to become More Highly TRUSTED. Most rightfully question the TRUTH of all events and this is primarily for two reasons it would take me much too long to explain. But a client of mine was surprised when I Admitted and quickly Apologized for a mistake a company I was working for had made. I informed him that there would be no excuse good enough to justify what had happened but that if he allowed me to I would make sure it got straightened out. It was a 2 hour drive but well worth it.

So why would I drive two hours to meet an Angry Customer that was going to chew me out and hand me my butt when I got to his office...because it was the right thing to do. It had become an industry norm at that time for salesmen to just ignore the Customer unless the Customer wanted to buy something. If the Customer was not buying the Salesman was not taking calls from customers who weren't buying and they sure were not taking a two hour trip to get yelled at for a Customer that they had nothing to do with being angry. But I went because I knew it was the right thing to do. Our company had let the Customer down and if we were going to maintain the client going forward in the future we would need to Re-establish our Relationship.

 Relationship is Key but so are the first two actions I took above...Admitting error and Apologizing to the Customer. There are very few companies better at doing this than McDonald's. If you don't believe me call them up and ask them what they do when a mistake is made by one of their employees. This is also Key to your Success as well and it's the only real way to Re-Establish Relationship and Re-Establish Trust again. It's one of the primary attributes of a Customer Passion Evangelist.

 ...by Deremiah *CPE, your Customer PASSION Evangelist

PS
Because you love the Customer I know you'll apply this strategic solution and really GROW your business. Here's to your Prosperity

Deremiah *CPE, Author of 52 GREAT WEEKS, has created a simple yet novel way for small business owners to expand the footprint of their business through Customer PASSION Evangelizm. If you need a one of a kind solution that's customized for the specific nature of your business with a guarantee contact Deremiah *CPE today, at the link below on Linkedin So you can see if you qualify for the one of a kind "Customer PASSION Evangelizm" Experience. Deremiah *CPE has a wealth of experience gained from working with some of the leading companies in America like ADT, Encyclopaedia Britannica, Kemper Financial Services and way to many other companies to name here.  Deremiah *CPE has also been featured on Sirius XM & CBS Radio. Besides a host of print media like Dallas Morning News, Chicago Tribune and over 167 newspapers through Knight Ridder which  was the 2nd largest newspaper company in the United States but is now owned by the McClatchy Company.  Click the link below if you're serious about your Customers. 

http://www.linkedin.com/in/deremiahcpe